In all the marketing dashboard softwares I bet you saw on the Internet, I’m giving you 3 of the best.
We all know that monitoring your marketing performance on a daily basis is key to make the best decision. But making an Excel sheet, with probable the wrong data and not in real-time, is really not the best move to make.
Out Excel, welcome new marketing toys!
But you need to make the right decision about which marketing dashboard software or tool to use. They analyze and show your key metrics, but we’ll also show you how they can make your marketing grow.
How marketing dashboard software enhances campaign performance?
Marketing dashboard tools do more than just collect data. They provide, for most of them, insights and real-time data that can help you in your decision-making.
Your marketing team can focus on the most important part of your job which is improving strategies, optimizing budgets, and of course growing your ROI.
Data-driven decision-making for optimized strategies
One the best thing about using a marketing dashboard tool is the ability to make decisions based on real-time, data-driven insights. By looking at KPIs like the number of leads, conversion rates, or their impressions on Google, marketing teams can identify what’s working or not. Which help to ensure that marketing and sales goals are aligned at any point.
Streamlined reporting and increased efficiency
Marketing dashboard softwares help a lot on reducing the time spent on manual reporting. Indeed, by automating the collection and visualization of data from various platforms, these dashboards allow teams to only focus on strategy.
Top 3 marketing dashboard software and tools
Now that we’ve discussed the importance of marketing dashboard software, let’s explore some of the top tools available on the market.
You can find the one for you and your team, I’m sure!
1. Mayze.io: how to make marketing data looking good again
Mayze.io is a marketing dashboard tool that integrates easily with your Google Analytics 4, your Linkedin, your SEO with the Google Search Console, and your e-mailing platform. With its ease-of-use interface and MagicGraph, Mayze is finally making marketing data looking good. Real-time insights based on your data are also available for premium accounts only.
Key Features
- Customizable dashboard: create your personnalized dashboard with metrics that matter most for you
- Multi-channel tracking: analyze data from various platforms such as Hubspot, Google Analytics, Linkedin, Brevo, Google Search Console (SEO), Mailchimp, or ActiveCampaign
- Real-time updates: in a second, your data is up to date!
Their pricing plan (starting for free): https://www.mayze.io/en/pricing-mayze/
2. Google Data Studio
Google Data Studio, known now as Looker Studio, is for teams already using other Google services like Analytics and Ads. But especially for team that can have a resource only on the development of the tool for the company. It’s not for the weak! You need to allocate a lot of time on this. This tool is free and can make you create personalized dashboards with looking good graphics.
Key Features
- Easy integrations: it connects effortlessly with Google platforms, as well as third-party data sources like Linkedin
- Custom reports: users can build custom reports, including interactive elements
- Collaboration and sharing: you can share your dashboards with others for easy collaboration, making it ideal for large teams or client reporting
Link to the Looker Studio (Google Data Studio): https://lookerstudio.google.com/u/0/navigation/reporting
3. Databox
Databox is a highly visual marketing dashboard tool for tracking performance across several different platforms. Based on its series of pre-built templates and the ability to customize dashboards yourself, Databox delivers insights into your marketing in real time. It’s ideal for those marketing teams that need a centralized place to track KPIs coming from multiple sources, like Google Analytics, Facebook Ads, HubSpot, and many others.
Key Features
- Pre-built and custom dashboards: pre-built templates, personalization of dashboards
- Real-time performance tracking: your data is in real-time with an update of 1 hour usually (sometimes 15 minutes)
- Goal setting and tracking: Databox enables users to set performance goals and track progress over time
Their pricing plan: https://databox.com/pricing
Key features to look for in a marketing dashboard tool
When evaluating different tools for marketing dashboards, one has to consider the features which really help their team. As there are a lot of options available, identifying the right tool would be majorly dependent on finding the key feature you can not live without.
Real-time data update
Some of these marketing dashboard tools shows data in real-time, but some update data within the hour or the day. You must ask each of them what is their latency.
Reporting export
The possibility to export your marketing dashboard in a PDF, or HTML can clearly save you time to report your marketing activity.
Cross-channel tracking
Before choosing a marketing dashboard software, you should make a list of all the platforms you want to connect to it.
Mobile accessibility
Mobile-friendly dashboards allow you to keep up with campaign performance from anywhere in the world.
Custom alerts and notifications
Create alerts that will trigger for larger changes in metrics, such as a drop in traffic or spike in conversions. By being proactive, you’ll be able to quickly respond to key developments in your campaigns.
Conclusion
In the end, the choice of YOUR best marketing dashboard software or tool would be a crucial success factor in upgrading your marketing game. But also for monitoring your campaigns’ performance with efficacy.
Be it the bleeding-edge insights and seamless integration of Mayze.io, the versatility of Google Data Studio, or the comprehensive analytics of Databox, these tools will enable you to make wiser, more data-driven decisions that drive results.
With a proper marketing dashboard, one can compile data, make reporting efficient, and collaborate in a team by being assured that everything done in marketing will fall perfectly in place with the goals of your business.
