Who wish to make a marketing decision as easy as taking a coffee break at work?
Making data-driven decisions is now basic in our job. That’s why marketing analytics tools help marketers find key trends, ways to measure their marketing ROI (ROMI = Return On Marketing Investment), and improve their strategies.
I gathered 2 of the best marketing analytics tools fo comprehensive data analysis, and 2 of the best marketing analytics softwares for social media and ad campaigns.
Top Marketing Analytics tools for comprehensive data analysis
Marketers have a wide range of marketing analytics tools at their disposal. Each of them offer unique strengths. These 2 tools allow businesses to dive into data from multiple sources, creating a big picture of any marketing evolution.
1. Mayze.io: the new in town
Mayze.io is the omnichannel marketing analytics tool that will be providing extensive insights based on AI into performance of marketing actions (Premium accounts only). With its ease-of-use interface and data integrations, Mayze is finally making marketing data looking good.
Key Features
- Customizable dashboard: create your personnalized report with metrics that matter most
- Multi-channel tracking: analyze data from various platforms such as social media, email campaigns, SEO and website traffic
- Real-time performance monitoring: keep track of your campaigns as they unfold, enabling quick optimizations.
How it supports Marketing teams
Mayze.io lets any marketing team perceive their performance in the full spectrum and track their data coming from various sources all in one place. With easy reporting, decisions are fast, and changes to campaigns are quickly brought about. It is perfect for marketers of every level.
We created Mayze because we needed it! When we were CMOs and Marketing managers at big firms, but also startups, we had the same problem: how am I going to track AND prove the power of my marketing actions, and show it to my manager?
Their pricing plan, starting at 0€: https://www.mayze.io/en/pricing-mayze/
2. HubSpot: a robust all-in-one solution
HubSpot is another leading marketing analytics tool for the purpose of keeping a close eye on the lifecycle of the customers, starting from the generation of leads toward conversion, and beyond.
Key Features
- CRM: track the whole buyer's journey across marketing, sales, and service
- In-depth reporting dashboards: build reports showing exactly what's most important to your business
How it supports Marketing teams
With HubSpot, because it is an all-in-one, marketers can work in a way that allows teams to illustrate the whole customer experience, segment users, and measure the impact of their campaigns on revenue.
Their pricing plans: https://www.hubspot.fr/pricing/marketing/enterprise?term=annual
Best Marketing Analytics software for social media and ad campaigns
Marketers can also need to track the performance of their social media and paid ad campaigns specifically.
1. Sprout Social
Sprout Social is one of the best becoming analytics tool to get a better understanding on social media campaigns.
Key Features
- Post performance: get an insight into how each post worked
- Audience demographics: this tells you who interacts and when with your posts and social media profiles
Why it works for social media marketers
Sprout Social allows you to track KPIs from social media like: engagement rate, audience growth, and click-through rates. Which help marketers to make a decision based on data and iterate on what works at the moment with their target.
Their pricing plan: https://sproutsocial.com/fr/pricing/
2. AdEspresso: a niche solution for ad management
AdEspresso is a marketing analytics solution for marketers who seek to optimize and manage paid ad campaigns on both Facebook and Instagram, therefore Meta, as well as on Google.
Key Features
- A/B testing of ads: on designs, audiences, and placements
- Detailed breakdown of performances: CTR, conversion rates, and ROI
- Cross-platform integration: single dashboard for Facebook, Instagram, and Google Ads
Why it works for social media marketers
Thanks to their easy to understand insights, AdEspresso is making ad market understandable. The A/B testing feature is also a key feature to keep in mind.
Their pricing plan: https://adespresso.com/pricing/
My advice on ad campaigns
Ad campaigns, whether on Meta or Google, you need to be quick on your decisions. I always try to put my ads on hours I know I will be able to track KPIs. But when it’s in another country, I rearrange my agenda to look at it. When you plan a week of ads for testing messages and designs, you need to watch them as money can go fast on test which do not work!
One of my best technique to get the best results on your ad campaign
I wanted to do Google Ads for Mayze. But, I knew I had to start elsewhere first.
So, I started by doing my keywords research on Semrush, and gathered enough to create articles and lots of content with them. For the French market, but also the US market.
Then, I test for 1 week 5 Linkedin Single Image ads, with the purpose of finding clues on my keywords research but also my messages, and designs. I sent them to my home page, with no real purpose of conversion, only the will to click on my ads or not. Of course, I only spent 60€.
I gathered all the KPIs, and then, created 5 landing pages dedicated to another batch of 5 Linkedin Single Image ads. With keywords, messages, and designs that seemed to work.
With only 30€, I gathered more insights than the previous batch.
Which prives the importance of doing 2 sets of tests.
I now have, keywords, landing pages, designs, messages which seems to work on my target, in France and in the US.
Starting my Google Ads campaigns soon, hoping they work!
Conclusion
Always look at your marketing data as golden insights. Therefore, being accompanied with a marketing analytics tool is a non-negotiable point in your marketer life. You can not spend another day trying to gather all your data, and making an Excel sheet that no one will look at. Your value is not is this task, but in your creativity and making decisions for your Marketing.
