“That’s it I can’t create any more B2B Linkedin posts, I’ve done the trick” We’ll stop you right there! We promise to rekindle your creative flame 🔥
There are several formats, and stagings to showcase your content. But first of all: what do you really want to highlight? And the best way to answer this is to ask yourself: what content would be useful to my customers’ daily lives?
Then you’ll know what kind of content your prospects and customers need!
The example of a B2B Finance company
Let’s take the example of a finance company, which mainly sells its services to financial executives. We know from experience that financial executives are often on the lookout for the latest research on their profession. Particularly when it comes to new technological practices and trends. But that’s not all! They like to keep abreast of financial, stock market and market information. Anything that might ultimately help them make decisions and evolve in their projects.
The Linkedin formats best suited to this content are infographics, newsletters, carousels* (which we’ll look at next) and downloadable white papers/guides.
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23 ideas for Linkedin posts - B2B special
Let’s take the example of a finance company, which mainly sells its services to financial executives. We know from experience that financial executives are often on the lookout for the latest research on their profession. Particularly when it comes to new technological practices and trends. But that’s not all! They like to keep abreast of financial, stock market and market information. Anything that can help them make decisions and evolve in their projects.
The Linkedin formats best suited to this content are infographics, newsletters, carousels* (which we’ll look at next) and downloadable white papers/guides.
1. Create your own “meme” with someone in the company
A “meme”, for those who don’t know, is a reworking of images with funny text. Most often used are images of characters in a film or series.
2. Informative carousels
Ils annoncent le plus souvent des chiffres d’études, ou bien une nouvelle de l’entreprise en plusieurs slides.
3. Carousels to promote blog posts
4. Carousels to talk about the release of a study aimed at your customers
5. Generic “memes” customized for the company
6. Infographics in A4 or very vertical format
7. Your reactions to tweets, or a Tweet response to one of your customers
8. Photo montages with cinematographic references
9. Short videos
Your videos should be 30 seconds or less, otherwise your readers may not watch them.
10. Really short videos
Between 3 and 10 seconds, almost like a GIF, to hold users’ attention.
11. Linkedin Newsletter format
12. Team photos
13. Team success in 1 photo/video - an achievement
14. Texts only
Beware, in this case, you need to grasp a few rules of writing and take inspiration from companies like Bulldozer or Germinal.
15. A success for the company, an award, a distinction (video, carousel, etc.)
16. Information in 1 photo montage
17. Humorous GIFs
18. GIF to present your digital product
19. Take up one of your Google, Trustpilot, etc. reviews and comment on it.
20. 5-second video or photo announcement of a new customer
21. A carousel showing a customer Use Case, before offering it for download
22. A presentation of your employees in carousel, image or video format
23. And of course polls! But use them sparingly 😉
If that doesn’t wake up the Van Gogh in you, we don’t know what to do 🎨🖌️!
On a more serious note, you can always evaluate the diversity of your Linkedin publications using Mayze!
