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Choosing the right marketing tools

3 best marketing dashboard softwares and tools: track and analyze your key metrics

In all the marketing dashboard softwares I bet you saw on the Internet, I’m giving you 3 of the best. We all know that monitoring your marketing performance on a daily basis is key to make the best decision. But making an Excel sheet, with probable the wrong data and not in real-time, is really not the best move to make. Out Excel, welcome new marketing toys! But you need to make the right decision about which marketing dashboard software or tool to use. They analyze and show your key metrics, but we’ll also show you how they can make
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The 4 best Marketing Analytics tools: software and techniques for in-depth performance insights

Who wish to make a marketing decision as easy as taking a coffee break at work?  Making data-driven decisions is now basic in our job. That’s why marketing analytics tools help marketers find key trends, ways to measure their marketing ROI (ROMI = Return On Marketing Investment), and improve their strategies. I gathered 2 of the best marketing analytics tools fo comprehensive data analysis, and 2 of the best marketing analytics softwares for social media and ad campaigns. Top Marketing Analytics tools for comprehensive data analysis Marketers have a wide range of marketing analytics tools at their disposal. Each of
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Top 4 Marketing Attribution tools: best software and techniques for accurate Performance Tracking

In today’s digital marketing landscape, businesses rely a lot on data to make informed decisions. With various marketing channels in play—social media, e-mail, ads, SEO—it’s getting crucial to understand which touchpoints/actions/channel contribute to conversions. This is where and why marketing attribution comes in. Marketing attribution tools provide insights into knowing which channel if working best to get customer and help marketers allocate resources effectively into their marketing campaigns or projects.   This article shows you the best marketing attribution tools, techniques, and methods to ensure you get an accurate performance analysis. What is Marketing Attribution? Marketing attribution is a process
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How to choose a CRM? What are my needs?

How to choose a CRM? A dilemma that can take several days to resolve. As we all know, switching from one CRM to another consumes more energy than an 1800s apartment in winter. So it’s a good idea to choose the right one from the start. All joking aside, the choice of CRM is crucial to saving time over the long term. If you’ve come across this article and you’re not looking for your 1st CRM but your 2nd, stay! Because we’re going to discuss several CRMs for different company sizes. Let’s take a look at the main features that
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How to choose the right marketing automation tool?

First of all, what is a Marketing Automation tool? For those who know, head 1 scroll further ⬇ A Marketing Automation tool “Marketing Automation software is a tool that automates marketing campaigns under predefined scenarios based on the behavior of a lead (prospect). It works like an algorithm that responds to a condition and then executes a program, called a workflow. This software also enables you to manage your prospecting database, send e-mails and promotional SMS messages, and feed your company’s CRM. Indeed, most of these programs can be connected to a CRM such as Salesforce or Hubspot. The aim
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