Marketing dictionary

We use the bounce rate so much that we wonder if the exit rate isn’t more interesting to analyze. Read also: The true definition of bounce rate, why it needs to be demystified? Before we know whether exit rate is more interesting to track, let’s review the definitions of each. A bounce: a single-page session without triggering an action. Its rate is related to the number of total sessions. An exit: the last page the user visits before leaving the site. Its rate is the number of times page X is seen as the last per session. Let’s take an example

Here is the true definition of bounce rate. “A bounce rate is never good above 70%.” This phrase could make a lot of money. If we had to earn €1 every time we heard it, we’d all be rich already 💸 On a more serious note, this article aims to debunk some myths (🤓) about bounce rate. The most recurrent myths: “A bounce is less than 3 seconds on your home page without taking any action, “A site should never have a bounce rate higher than 70% , “Bounce rate has a direct impact on Google ranking (SEO). The true definition