How to choose the right marketing automation tool?
First of all, what is a Marketing Automation tool? For those who know, head 1 scroll further ⬇ A Marketing Automation tool “Marketing Automation software is a tool that automates marketing campaigns under predefined scenarios based on the behavior of a lead (prospect). It works like an algorithm that responds to a condition and then executes a program, called a workflow. This software also enables you to manage your prospecting database, send e-mails and promotional SMS messages, and feed your company’s CRM. Indeed, most of these programs can be connected to a CRM such as Salesforce or Hubspot. The aim
