2 best Marketing Analytics tools for data-driven decisions Skip to content

The best Marketing Analytics tools for data-driven decisions

Steffi Nicolaïdes
Steffi Nicolaïdes
Co-founder & CMO, Mayze

Who wish to make a marketing decision as easy as taking a coffee break at work? 

marketing analytics tools - outils d'analyse marketing

Making data-driven decisions is now basic in our job. That’s why marketing analytics tools help marketers find key trends, ways to measure their marketing ROI (ROMI = Return On Marketing Investment), and improve their strategies.

I gathered 2 of the best marketing analytics tools fo comprehensive data analysis.

Top Marketing Analytics tools to make data-driven decisions

Marketers have a wide range of marketing analytics tools at their disposal. Each of them offer unique strengths. These 2 tools allow businesses to dive into data from multiple sources, creating a big picture of any marketing evolution.

1. Mayze.io: the new in town

Mayze

Mayze.io is the omnichannel marketing analytics tool that will be providing extensive insights based on AI into performance of marketing actions (Premium accounts only). With its ease-of-use interface and data integrations, Mayze is finally making marketing data looking good.

Key Features

How it supports Marketing teams

Mayze.io lets any marketing team perceive their performance in the full spectrum and track their data coming from various sources all in one place. With easy reporting, decisions are fast, and changes to campaigns are quickly brought about. It is perfect for marketers of every level.

We created Mayze because we needed it! When we were CMOs and Marketing managers at big firms, but also startups, we had the same problem: how am I going to track AND prove the power of my marketing actions, and show it to my manager?

Pricing plan, starting at 0€: https://www.mayze.io/en/pricing-mayze/

2. HubSpot: a robust all-in-one solution

Hubspot

HubSpot is another leading marketing analytics tool for the purpose of keeping a close eye on the lifecycle of the customers, starting from the generation of leads toward conversion, and beyond.

Key Features

How it supports Marketing teams

With HubSpot, because it is an all-in-one, marketers can work in a way that allows teams to illustrate the whole customer experience, segment users, and measure the impact of their campaigns on revenue.

Pricing plans: https://www.hubspot.fr/pricing/marketing/enterprise?term=annual

How I make data-driven decisions for my marketing plan

Basically, I use Mayze for Mayze. When I need to understand which marketing action led to a peak in leads, I go to my Mayze account and look at the MagicGraph.

On the MagicGraph, I put all my marketing actions, like the addition of 3 new articles, a Google Ads campaign, or an event. Then, I select all the statistics I want to look at the same time as my actions, like: my leads, the total impressions on Linkedin and on Google, the traffic of my website, but also the number of organic clics on Google.

All these KPIs are then shown on the same graph, where we can look at a 6-months evolution for example.

Here an example:

MagicGraph - Mayze - Marketing analytics tools - Data-driven decisions

Conclusion

Always look at your marketing data as golden insights. Therefore, being accompanied with a marketing analytics tool is a non-negotiable point in your marketer life. You can not spend another day trying to gather all your data, and making an Excel sheet that no one will look at. Your value is not is this task, but in your creativity and making decisions for your Marketing.

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