Now, marketers need to track the performance of their social media and ad campaigns. But lots of marketing analytics softwares exist. That is why I gathered 2 of the best.
Best Marketing Analytics softwares for social media and ad campaigns
Marketers can also need to track the performance of their social media and paid ad campaigns specifically.
1. Sprout Social
Sprout Social is one of the best becoming analytics software to get a better understanding on social media campaigns.
Key Features
- Post performance: get an insight into how each post worked
- Audience demographics: this tells you who interacts and when with your posts and social media profiles
Why it works for social media marketers
Sprout Social allows you to track KPIs from social media like: engagement rate, audience growth, and click-through rates. Which help marketers to make a decision based on data and iterate on what works at the moment with their target.
Pricing plan: https://sproutsocial.com/fr/pricing/
2. AdEspresso: a niche solution for ad management
AdEspresso is a marketing analytics solution for marketers who seek to optimize and manage paid ad campaigns on both Facebook and Instagram, therefore Meta, as well as on Google.
Key Features
- A/B testing of ads: on designs, audiences, and placements
- Detailed breakdown of performances: CTR, conversion rates, and ROI
- Cross-platform integration: single dashboard for Facebook, Instagram, and Google Ads
Why it works for social media marketers
Thanks to their easy to understand insights, AdEspresso is making ad market understandable. The A/B testing feature is also a key feature to keep in mind.
Pricing plan: https://adespresso.com/pricing/
My advice on ad campaigns
Ad campaigns, whether on Meta or Google, you need to be quick on your decisions. I always try to put my ads on hours I know I will be able to track KPIs. But when it’s in another country, I rearrange my agenda to look at it. When you plan a week of ads for testing messages and designs, you need to watch them as money can go fast on test which do not work!
One of my best technique to get the best results on your ad campaign
I wanted to do Google Ads campaigns for Mayze. But, I knew I had to start elsewhere first.
So, I started by doing my keywords research on Semrush, and gathered enough to create articles and lots of content with them. For the French market, but also the US market.
Then, I test for 1 week 5 Linkedin Single Image ads, with the purpose of finding clues on my keywords research but also my messages, and designs. I sent them to my home page, with no real purpose of conversion, only the will to click on my ads or not. Of course, I only spent 60€.
I gathered all the KPIs, and then, created 5 landing pages dedicated to another batch of 5 Linkedin Single Image ads. With keywords, messages, and designs that seemed to work.
With only 30€, I gathered more insights than the previous batch.
Which prives the importance of doing 2 sets of tests.
I now have, keywords, landing pages, designs, messages which seems to work on my target, in France and in the US.
Starting my Google Ads campaigns soon, hoping they work!
